Hi, my name is Rifat.

I currently work as a Lead UX Designer at Halodoc. I have more than 8 years of experience as a designer in various industries, from agencies to startups to consulting. Before working at Halodoc, I was a Sr UX Designer at IBM iX and a Web Design Lead/Project Manager at Gojek. I was one of the founding members of the Indonesian Youth Conference; and co-founder of Sinergi Muda and Semesta Creative Agency. I obtained my Bachelor of Art in Visual Communication Design from Universitas Paramadina.

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My career journey and experience


Lead UX Designer

Oct 2020 - Now
  • Managed UX Design team.
  • Created team competetency levels
  • Maintained design system
  • Responsible for team deliveries and standardisation.

Style Theory

Product Design Lead

Feb 2020 - Aug 2020
  • Managed Product Design team.
  • Planned and provided team development programs.
  • Maintained design system.


UX/UI Design Lead

Jul 2019 - Jan 2020
  • Managed UX Design team.
  • Assisted the Business team in proposing to clients and designing potential solutions.
  • Designed wireframes, mockups, and other digital solutions.


Senior UX Designer

Jul 2018 - Jul 2019
  • Handling digital transformation projects as a UX consultant.
  • Designed wireframes, prototypes, and UI screens for a telecommunication corporation as well as taking part in the design system management.
  • Designed dashboard for a mining company, including style guide and icons.


Web Project Manager / Web Design Lead

Aug 2015 - Jun 2021
  • Managed Web Department consisting of designers, researchers, and developers.
  • Managed projects timeline and resources.
  • Meetings with internal clients to discuss problems and potential solutions.
  • Standardized web design elements to match with the app design language.


Digital Designer

Oct 2014 - Jul 2015
  • Designed marketing/promotion materials.
  • Created illustrations, mobile apps assets, and social media contents.

Seratus Company

Senior Graphic Designer

Mar 2014 - Oct 2014
  • Managed project timelines.
  • Led other Graphic Designers (junior to mid).
  • Designed various media, from websites to packaging.

eXo Digital Agency

Sr Graphic Designer

Feb 2013 - Mar 2014
  • Designed various medias, from websites to packaging.

Lite FM 105.8

Graphic Designer

Nov 2011 - Sep 2012
  • Designed identities, promotion materials, social media contents, and proposals.
  • Managed the website.

Selected certifications


  • February 2021

    Data Science for Business – Level 1

  • January 2021

    Enterprise Design Thinking Co-Creator

  • August 2019

    Enterprise Design Thinking – Team Essentials for AI

  • July 2018

    Enterprise Design Thinking Practitioner

The Interaction Design Foundation

  • April 2021

    User Research – Methods and Best Practices

  • February 2020

    Dynamic User Experience: Design and Usability

  • August 2019

    Conducting Usability Testing

  • July 2019

    UX Management: Strategy and Tactics

  • February 2019

    Gestalt Psychology and Web Design

  • January 2019

    Accessibility: How to Design for All

  • October 2018

    Human-Computer Interaction

  • October 2018

    Design Thinking: The Beginner’s Guide

  • September 2018

    Web Design for Usability

Future Learn

  • February 2021

    King’s College London: Introduction to Business Management

  • February 2021

    University of Leeds: MedTech: Trends and Product Design

  • December 2020

    University of Leeds: Creating a Great User Experience for Mobile Apps

  • December 2020

    Accenture: Digital Skills: User Experience